Brand Authenticity

Now that we have dipped our toes into 2023, we have discovered what your customers want to see on your social media platforms.


Knowing your brand is vital to maintaining authenticity on social media. Just because something is trending or catchy doesn't always mean it's for you. Some creative ways to do this are:

  1. Show behind the scene videos and images. This lets people see what is going on to make an informed decision.

  2. Employee testimonials. Happy employees make for a happy customer experience. Show the faces of your company.

  3. Educate the customer. Knowledge is power, and nobody knows the ins and outs of your business better than you. Tell them why you are better than your competition or the extra steps you put into making your product superior.

Your goal should be keeping your brand genuine and being "social" on your social media by answering your followers, acknowledging their comments, and not overselling them. Try to keep the 70/30 rule in mind: 70% educational, entertaining, and authentic posts with only 30% sale-type posts (promos).

Hiring a marketing team like Artistic Inspirations will help you keep up with answering all of your followers and connecting to them by putting your best "brand" face forward with creative, authentic content. We know you are busy running your business, so let us run your social media and keep the balance and brilliance of your company going strong.

Posted by Artistic Inspirations on Feb 03, 2023